Las Vegas. The in-car digital experience of both the present day and the future is the dominant theme of the BMW Group’s presence at CES 2024. New infotainment products for the current BMW model portfolio will be shown at the event. At the same time, the BMW Group is demonstrating innovative development projects that offer a glimpse into the future. Visitors can teleoperate a BMW iX and guide it around the Silver Lot on the exhibition site, discover as a passenger the potential offered by augmented reality glasses during a journey and experience a new generative AI capability of the BMW Intelligent Personal Assistant powered by the Alexa large language model (LLM), enabling quick answers and how-to responses on vehicle features.

“BMW is synonymous with both the ultimate driving machine and the ultimate digital experience,” says Frank Weber, Member of the Board of Management responsible for BMW Group Development. “At the CES we are showing more content, more customisation and more gaming. This is all underpinned by our powerful, in-house developed BMW Operating System. And we will take a look to the future, of course, with perfectly integrated augmented reality and strong, reliable artificial intelligence at the interaction between human and machine.” 


BMW Operating System 9 makes it possible: new gaming experiences from the ConnectedDrive Store in 2024.

The optional “BMW Digital Premium” offering allows BMW customers with BMW Operating System 9 to access an extended range of products from the BMW ConnectedDrive Store. As well as on-demand functions for the vehicle, the store also offers an ever-evolving selection of third-party apps in the categories music & audio, news & magazines and gaming for the infotainment system. More games are now being made available via this channel for in-car enjoyment. And occupants will also be able to play using proper gaming controllers in future. BMW is presenting this new form of gaming experience for the first time at CES 2024. For example, “Beach Buggy Racing 2” offers customers an action-packed racing game that evokes memories of the great console classics. Two players in the vehicle can compete against one another in split-screen mode using their gaming controllers. Any standard gaming controller with Bluetooth capability can be connected to the infotainment system in just a few steps. The controller link-up will be made available over the air for BMW Operating System 9 during 2024.

The AirConsole App already lets BMW customers play single and multiplayer games in their car. The “casual games” offered are easy to pick up for anyone; the user’s smartphone serves as a controller, allowing simple control of gameplay that is quick to learn. Additions are constantly being made to the choice of games in the in-car AirConsole App.

BMW Digital Premium is optionally available for models with BMW Operating System 9 and can be obtained from the ConnectedDrive Store either online, in the MyBMW App or directly from the car. BMW Digital Premium allows customers to enjoy in-car use of all the apps available in their country as well as covering the necessary data usage. And the package offers more besides, including enhanced navigation functions and added customisation options.


Top entertainment – with the Video App in BMW Operating Systems 8.5 and 9.

In addition to the BMW Theatre Screen with Amazon Fire TV built-in in the rear compartment of the BMW 7 Series, BMW customers are now able to watch a variety of video content on the central display too*. The already very succesful TiVo operating system for smart TVs was optimised for in-car video streaming in the space of just a few months by developers from the BMW Group working together with XPERI Inc. The result is the integration of the DTS AutoStage Video Service powered by TiVo. The entertainment programme comprises both live channels and on-demand media libraries covering the categories news, sport, entertainment for kids, movies and TV series.

First launched in the new BMW 5 Series, the platform will now be rolled out to further executive and luxury models over the air**. Since the end of 2023, customers driving compact models with BMW Operating System 9 have also been able to access the Video App with BMW Digital Premium. These will be followed by further models over the course of 2024, such as the BMW X2 and all models in the new MINI family.

The Video App is currently accessible in the USA, UK, South Korea, France, Italy, Germany and Spain, and will soon be coming to Japan. A number of portals are available internationally, including Pluto TV, Bloomberg, TED, Yahoo! and Chili. These are accompanied by market-specific streaming services:

  • Germany: JOYN, ZDF, tagesschau, Deutsche Welle.
  • Italy: RaiPlay
  • France: TF1
  • USA: Tubi, Gusto TV, Journy
  • Japan: Hulu Japan, NHK Plus, NTV NEWS NNN, TVer, WOWOW 

The portfolio of video streaming platforms will keep expanding and will be gradually rolled out to other countries.


Ready for the wearables of the future – enhanced driving experience with XREAL Air 2 augmented reality glasses.